Mohamed Yousuf Naghi Motors Co. (MYNM), the official BMW Group importer in Saudi Arabia, is delighted to announce the launch of its new BMW and MINI digital showroom. As part of the key learnings from the pandemic, BMW Group Middle East has developed this e-commerce platform to offer consumers an integrated dealership experience closer to home. Accessible in English and Arabic, the mobile-friendly showroom features each dealership’s full range of vehicles and specs.
The user-friendly online portal offers customers in Saudi Arabia a seamless way to purchase BMW and MINI vehicles. Using the platform, customers can check the availability of new BMW and MINI vehicles, as well as MINI Next and BMW Premium Selection (BPS)* models, and conveniently purchase or reserve a car.
Potential car buyers will also be able to apply for a loan or lease agreement through the digital showrooms, make a down-payment, or pay in full for a car. Additionally, to address the new consumer buying style, door-to-door car deliveryan now be arranged upon request.
The new BMW e-commerce website takes the brand in a bold new direction that keeps it at the forefront of digital technology. This latest development is another proud moment for MYNM, which last year celebrated 30 years of its partnership with BMW Group.
This digital transition makes MYNM not only the first automotive dealership within the MYNM Group to launch an e-commerce website in Saudi Arabia, but also the first within BMW Group in the region.
Mark Notkin, BMW Group Managing Director at MYNM said, “Our new e-commerce platform is a pioneering step for the automotive industry in Saudi Arabia. Consumers in the Kingdom are very digitally savvy and welcome the brand evolution and convenience that our e-commerce website provides, a trend that has continued to grow across the region as the community adapts to new ways of living.”
“Digitalisation now plays a key role in offering our customers an outstanding, easy to navigate and efficient experience when purchasing their dream car. As digitalisation continues to drive businesses to offer more competitive products and services online, we believe we are ahead of the curve and our new platform will prove enormously popular with our customers, allowing them to purchase their desired model in such a straightforward and easy manner.’’