Accentuate your own character with genuine exclusivity: this is precisely what BMW Individual aspires to. Whether you are seeking a special colour or exclusive materials, you can provide a perfect figure for your inspirations. With an automobile that matches your preferences precisely, down to the finest detail. BMW Individual – an expression of personality.
BMW Individual offers the option of choosing from a wide range of exclusive paint finishes. In this way, every character finds its personal expression.
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