2017.03.23

ALL-NEW BMW 5 SERIES SEDAN MAKES ITS DEBUT IN THE KINGDOM

Increased levels of innovation, performance and luxury in the seventh-generation BMW 5 Series

Jeddah, KSA - Continually catering for the discerning customers in Saudi Arabia, Mohamed Yousef Naghi Motors, the official BMW Group importer in the Kingdom, welcomed the eagerly anticipated BMW 5 Series in its showroom last week. 

The seventh generation of the BMW 5 Series Sedan cuts a sporty, elegant and stylish figure with further enhanced dynamics and an unbeatable line-up of assistance systems. It also offers an unmatched degree of connectivity and a new innovative operating system to give drivers in Saudi Arabia a redefined experience behind the wheel of the much-loved luxury sedan.

Superior driving pleasure and unsurpassed aerodynamics. 

The design and aerodynamics of the seventh-generation BMW 5 Series havebeen heavily upgraded to add higher levels in efficiency, comfort and performance. Rigorous application of the BMW EfficientLightweight design concept, with increased use of aluminium and high-strength steels, reduces the weight of the 5 Series Sedan by up to 100 kilograms from that of its predecessor. The newly designed chassis, a low centre of gravity, BMW’s hallmark even weight distribution and a lightweight body offering exceptional torsional stiffness combine a wonderfully dynamic driving experience with the long-distance comfort for which the BMW 5 Series is renowned. Various chassis options such as Integral Active Steering, which can now be teamed with xDrive intelligent all-wheel drive, add further talents to a dynamics-focused overall package designed to ensure the BMW 5 Series once again stands at the top of its class.

Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors said: “We are thrilled to have the much-anticipated all-new BMW 5 Series available in our showrooms for our customers in Saudi Arabia. We are excited to offer our customers yet another car which blends elegance, aesthetic appeal and the driving experience in a unique way. Mohamed Yousef Naghi Motors has gone from strength to strength in the Saudi Arabian market,

continually delivering exceptional customer service and offering the latest models from the BMW Group. Now, with the BMW 5 Series, we have another strong product for those seeking a unique combination of luxury and performance.”

The next step to automated driving.   

The car is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car. New features in the BMW 5 Series alongside the evasion aid and Crossing traffic warning are the Lane Change Assistant and Lane keeping assistant with active side collision protection. The latter keeps an eye on the lane markings and the area around the car, and actively helps the driver to avoid looming collisions by applying corrective steering inputs. 

The BMW 5 Series also takes another step towards automated driving with extended functions for the optional Active Cruise Control (ACC) system and Steering and lane control assistant. From rest to 210 km/h (130 mph) the car assists the driver with distance-keeping, accelerating, braking and lane control. This increases comfort significantly in particular at low speeds and in slow-moving traffic on clogged up motorway sections. The intelligent Auto Start Stop function now adjusts its responses to the route and traffic conditions and therefore offers even greater driving comfort.

Intuitive usability and extensive comfort. 

With a stronger focus on user-friendliness, the new BMW 5 Series is fitted with the latest-generation iDrive system. In top specification, it displays navigation, telephone and entertainment features, plus vehicle functions, on a high-resolution 10.25-inch screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly, as the driver wishes. The latest-generation full-colour BMW Head-Up Display has a projection surface that is 70 per cent larger than before and displays traffic signs, telephone listings, radio stations, music tracks, navigation instructions and warnings from the assistance systems.

BMW 530i andBMW 540i: the new petrol engines.

All the engines in the 5 Series Sedan line-up belong to the newly developed, modular BMW EfficientDynamics family of power units. BMW TwinPower Turbo technology instils all the members of the family with outstanding performance combined with exceptional efficiency. Two petrol variants will be available from launch, working in tandem with rear-wheel drive.

The new two-litre four-cylinder in-line engine in the BMW 530i develops peak torque of 350 Nm (258 lb-ft) and maximum output of 185 kW/252 hp. Its fuel consumption in the combined cycle comes in at 5.5-5.9 litres/100 km (52.3 mpg imp)*, which means CO2 emissions of 126-136 g/km – down more than 11 per cent on its predecessor’s figures. The BMW 530i accelerates from 0 - 100 km/h (62 mph) in 6.2 seconds on its way to a top speed of 250 km/h (155 mph).

The flagship engine at launch will be the 250 kW/340 hp unit under the bonnet of the new BMW 540i. This three-litre straight-six cylinders produces torque of 450 Nm (332 lb-ft). Despite its extra output and sharper dynamic edge, average fuel consumption stands at only 6.5-6.9 l/100 km (43.5 mpg imp) and CO2 emissions are kept to just 149-159 g/km*.

At the unveiling of the new model at an exclusive event in Jeddah, Dr. Hamid Haqparwar, Regional Director Sales & Marketing at BMW Group Middle East, said: “The BMW 5 Series continues to prove its individuality with the latest model as it embodies what many customers in the Middle East region expect in a luxury sedan. The design of the exterior is modern and elegant, which encapsulates into a spacious, luxurious and cosy interior. The all-new BMW 5 Series is a unique combination of sportiness, quality, comfort and functionality. It is built to understand the driver through an impressive line-up of new technology features, including the fifth-generation iDrive system, as well as various driver-assist systems. These are in addition to several new services and BMW ConnectedDrive features that enhance convenience and safety. Essentially, it has all the required features it needs to continue the remarkable success that its predecessors have achieved: around 7.9 million BMW 5 Series cars have been sold across its first six generations.”

The BMW 5 Series will be available at Mohamed Yousef Naghi Motors’ showrooms this week.

                                                -Ends-

 

For more information contact:

Osama El Sherif, Edelman DABO

Telephone: +971 4 237 8090, Email: osama.sherif@edelmandabo.com

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

 

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Read more