Jeddah – Following an impressive performance over the past year, Mohamed Yousuf Naghi Motors has announced further growth in sales of BMW and MINI vehicles in 2011 over 2010, achieving sales of 3,072 cars, a record for BMW Group sales in the Kingdom.

The exclusive importer of BMW Group vehicles in Saudi Arabia was amongst the top-performing regional markets coming second in the region in terms of number of car sold behind the UAE. The success signals the strength of the Saudi Arabian market and the continued demand for BMW Group cars in the Kingdom.

Contributing to Mohamed Yousuf Naghi Motors’ solid performance was the BMW 5 Series with 22% growth over 2010. The BMW 5 Series is a core product for BMW and combines sporting and elegant design, excellent comfort, the highest standard in efficiency in its class and sets the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programmes.

The company's flagship, the BMW 7 Series, remained the highest volume selling model with 1,465 cars sold accompanied by the BMW X5, which achieved a growth of 16% selling 299 cars.

Additionally MINI’s popularity continues to grow in Saudi Arabia with 141% growth compared to 2010, which is the highest growth in the history of the brand in Saudi Arabia. Contributing to this impressive result was the new MINI Countryman, the fourth MINI model in the brand's portfolio and the first MINI to feature four doors, space for up to five passengers and an optional all-wheel drive.
Commenting on the company’s exceptional performance, Anees Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors said: “We launched seven beautifully-designed and technologically-advanced new models during 2011, which helped drive our sales growth. The increase in our sales confirms the loyalty of our customers and the strength of the BMW brand in Saudi Arabia.”

“MINI also enjoyed a successful year in Saudi Arabia, with sales achieving outstanding results. One of the contributing factors to this growth was the launch of the new MINI Countryman, which opened up a new market segment for the brand and was warmly welcomed by Saudi MINI fans. Sales were further bolstered by the launch of the MINI Coupe towards the end of the year,” he added.

BMW Premium Selection also saw record growth in 2011 with a 145% increase, the highest growth among all importers in the BMW Group Middle East. BMW Premium Selection is the company’s pre-owned car programme that offers customers the same peace-of-mind motoring as if they were purchasing a new BMW.

Overall, BMW Group Middle East ended 2011 with an impressive 9% growth in sales compared to 2010. The UAE was the best performing market, contributing to 47% of the overall BMW Group Middle East sales, while Saudi Arabia was among the markets that also contributed significantly to the growth.

29.01.2012

Jeddah - BMW customers in Saudi Arabia can enjoy “no worry” ownership through the BMW Service Inclusive Ultimate package, which now offers an unprecedented five-year warranty, in addition to its five-year servicing package that covers all major servicing for BMW vehicles. The offer reiterates BMW’s position as the leading premium automotive brand in the Saudi market.

The package puts customers’ minds at ease so they can enjoy ‘no worry’ ownership for their BMW vehicles. Previously BMW owners used to get three years servicing packages, with three years warranty, but starting this year and along the line of launching the new BMW models the BMW Service inclusive Ultimate package covers all major servicing for the first five years, including wear and tear parts that are beyond the standard warranty, costs for labour, original BMW replacement parts and top-up oil, keeping the cost of car ownership to a minimum.

“BMW engineers and designs extraordinary cars – therefore it seems only right to offer an extraordinary warranty and service package to match,” said Anees Abdeljaleel Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors (BMW Group). “The customer pays for nothing beyond fuel, tyres, glass and insurance for five years, and has a warranty for the same period of time. it’s an offer currently unmatched by any other premium automotive dealer in the Kingdom.”

“Because the BMW Service Inclusive package offered by Mohamed Yousuf Naghi Motors is supplied through the manufacturer, BMW AG, the contract and service are international and will be honoured anywhere in the world where there is an authorized BMW service centre. For example, if the customer is travelling outside of the Kingdom and the car’s maintenance date is due, the customer can drive their BMW vehicle to the closest authorized BMW service centre , and they will service the car free of charge with utmost pleasure,” Mr. Jamjoom added.

The BMW Service Inclusive package offers customers the financial security of being able to budget their ownership costs for the inclusive period, without the worry of unexpected servicing and repair costs, and even enhances the resale value of the car. Should the customer sell his BMW before the expiry of the package, the remaining benefits are fully transferable to any subsequent owner as the package belongs to the vehicle. The offer extends across most of the BMW range, including the BMW 5 Series, 6 Series, 7 Series, X3, X5, X6, X5M, and X6M.

Mohamed Yousuf Naghi Motors also gives the customers the opportunity to renew, upgrade and extend their service package, to the desired distance or timeframe. In addition, All BMW car-owners, whose cars are not covered by the package, are eligible to purchase the BMW Service Inclusive Ultimate package if their car meets the service package requirements and standards assessment.

13.02.2012

Saudi Arabia – The new sixth generation BMW 3 Series was launched by Mohamed Yousuf Naghi Motors, the exclusive importer of BMW Group in Saudi Arabia, at a press conference held at the BMW showroom in Jeddah Automall.

Having sold 12.5 million cars since the first 3 Series was launched in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series;- consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series and its success over the past 37 years has made it the world's best-selling premium car.

Commenting on the launch of the new model, Anees Abdeljaleel Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors (BMW) said: “We are excited to start the year with the launch of such an important BMW model. The new car is bigger, sportier and more dynamic, and the first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste. The car is beautiful not only to look at but also to drive with an eight-speed automatic transmission. We are certain the car will prove popular among car enthusiasts in Saudi Arabia."

The new powerful design elements include a new BMW face, with flat headlights reaching as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.
Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.

Drive and chassis technology have always been key areas of expertise for the brand, and this is reinforced by the agility and driving dynamics of the new 3 series. A choice of three powerful engines is available: the 335i 6-cylinder, the 328i and the 320i 4-cylinder with an eight-speed automatic gearbox. The TwinPower Turbo technology is available on all three engines options in the new BMW 3 Series. BMW is the first carmaker to offer an eight-speed automatic gearbox in the premium mid-size segment, offering more EfficientDynamics technology which makes the new 3 Series more economical and lower in pollutant emissions compared to the predecessor model.

BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. ECO PRO mode, a new feature on the 3 Series, helps drivers maximise fuel economy through learning their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.

Under the umbrella of BMW ConnectedDrive, - features that give the driver and passengers information and services to help make their driving experience safer and more comfortable, the new BMW 3 Series offers the latest-generation full-colour Head-Up Display, which projects key information in 3D onto the windscreen so that it appears directly in the driver’s field of view. Also available is Surround View with Side View and
Top View, giving a bird’s-eye perspective of the vehicle and the area around it.

The all new BMW 3 Series is available for sale at Mohamed Yousuf Naghi Motors showrooms in Saudi Arabia.

15.02.2012

BMW Group Middle East has welcomed the all-new BMW 3 Series sedan – the world's best-selling premium car – to the Middle East. The success story of the 3 Series over the past 37 years is set to continue with the powerful new design elements making this model bigger, sportier and more dynamic than ever.

Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be the BMW Group's best-selling model series, consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series.

The new powerful design elements include a new BMW face, with flat headlights reaching along as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.

Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.

Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series. A choice of two powerful four-cylinder engines: 335i and 328i with an eight-speed automatic gearbox and TwinPower Turbo technology will be available for the new 3 Series offering more EfficientDynamics technology that make the new 3 Series more economical and lower in pollutant emissions compared to the predecessor model.

BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. ECO PRO mode, a new feature on the 3 Series, helps drivers maximise fuel economy through their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.

Under the umbrella of BMW ConnectedDrive, features that give the driver and passengers information and services to help make their driving experience safer and more comfortable, the new BMW 3 Series offers the latest-generation full-colour Head-Up Display, which projects key information in 3D onto the windscreen so it appears directly in the driver’s field of view. Also available is Surround View with Side View and Top View, which gives a bird’s-eye perspective of the vehicle and the area around it.

Commenting on the soon to be launched new BMW 3 Series, Joerg Breuer, Managing Director, BMW Group Middle East said: "With the global success story of the BMW 3 Series, it's a model that is not only important, but one which makes us feel very proud, so launching the latest generation is another milestone for the company. The new car is the most dynamic 3 Series yet so we are looking forward to seeing its positive impact on this year’s regional sales performance.”

19.02.2012

New sixth generation BMW 3 Series expected to strengthen its position as the world's best-selling premium car

Saudi Arabia – The new sixth generation BMW 3 Series was launched by Mohamed Yousuf Naghi Motors, the exclusive importer of BMW Group in Saudi Arabia, at a press conference held at the BMW showroom in Jeddah Automall.

Having sold 12.5 million cars since the first 3 Series was launched in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series;- consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series and its success over the past 37 years has made it the world's best-selling premium car.

Commenting on the launch of the new model, Anees Abdeljaleel Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors (BMW) said: “We are excited to start the year with the launch of such an important BMW model. The new car is bigger, sportier and more dynamic, and the first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste. The car is beautiful not only to look at but also to drive with an eight-speed automatic transmission. We are certain the car will prove popular among car enthusiasts in Saudi Arabia."

The new powerful design elements include a new BMW face, with flat headlights reaching as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.

Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.

Drive and chassis technology have always been key areas of expertise for the brand, and this is reinforced by the agility and driving dynamics of the new 3 series. A choice of three powerful engines is available: the 335i 6-cylinder, the 328i and the 320i 4-cylinder with an eight-speed automatic gearbox. The TwinPower Turbo technology is available on all three engines options in the new BMW 3 Series. BMW is the first carmaker to offer an eight-speed automatic gearbox in the premium mid-size segment, offering more EfficientDynamics technology which makes the new 3 Series more economical and lower in pollutant emissions compared to the predecessor model.
BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. ECO PRO mode, a new feature on the 3 Series, helps drivers maximise fuel economy through learning their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.
Under the umbrella of BMW ConnectedDrive, - features that give the driver and passengers information and services to help make their driving experience safer and more comfortable, the new BMW 3 Series offers the latest-generation full-colour Head-Up Display, which projects key information in 3D onto the windscreen so that it appears directly in the driver’s field of view. Also available is Surround View with Side View and Top View, giving a bird’s-eye perspective of the vehicle and the area around it.

The all new BMW 3 Series is available for sale at Mohamed Yousuf Naghi Motors showrooms in Saudi Arabia.

15.02.2012