Following on from its successful debut at the Paris Motor Show in October 2010, the all new BMW X3 has made its debut in the Middle East. Entering a new era in driving dynamics and innovative technology, the second generation model arrives seven years after the world’s most successful premium automotive manufacturer introduced its original X3 Sports Activity Vehicle.

With a totally redesigned exterior and interior, the new X3 model is instantly recognisable as a member of the BMW X family that includes the popular BMW X6, X5 and X1 models.

Recently named ‘Off Roader of the Year 2011’ just weeks after its German launch by Off Road magazine, one of the most important and traditional reader polls in Germany, the new BMW X3 is expected to strengthen BMW’s strong position in the SAV segment with the latest in automotive innovation and technological development.

Commenting on the latest BMW model to arrive in the Middle East, Reiner Braun, Director of Sales and Marketing, BMW Group Middle East said: “The new BMW X3 is a versatile vehicle that now shares many of the design characteristics found in our hugely popular X5 model. With the new sportier design, additional spaciousness and innovative technology that includes the most fuel efficient engines in its class, we expect this new model to build on our successful X model story and contribute to a fruitful year for us in 2011.”

Design
The new striking design accentuations convey urban elegance and versatility. The combination of a flat front and a high rear end indicate the vehicle’s sporting characteristics, whilst the forward-slanting BMW kidney grille, large headlights, powerful looking front apron and the distinctive contoured bonnet signalize self-assured presence. The side view of the new BMW X3 is characterised by a unique interpretation of typical BMW X design features, including powerfully flared wheel arches and the short distance between the front axle and instrument panel.
The modern, high-quality interior has been ergonomically designed to ensure optimum comfort with an outstanding level of spaciousness and comfortable seating for five people. Sporty elegance is highlighted by technology-oriented styling, including an 8.8 inch high-resolution navigation system, the largest on-board monitor in its segment.

BMW ConnectedDrive
Offering an unparalleled choice of driver assist technology functions and mobility services, BMW ConnectedDrive further enhances the comfort, safety and sheer driving pleasure of the new BMW X3. Features include Head-Up Display with new BMW Night Vision, the automotive world’s first system with individual person detection, making driving at night even safer for both driver and pedestrians.
Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits. In addition, the new BMW X3 also comes with a Parking Assistant, an optional feature that facilitates the process of parking; Active Cruise Control; Surround View and Rear View Camera.

Inside the new BMW X3, it is also an option for owners of select BlackBerry smart phones to gain access to their mobile phone’s e-mails, contact lists, messages and calendar entries which can be shown on the control display and read out via the optional voice output. In addition, Bluetooth Audio Streaming enables the driver to listen to music from an audio player or mobile phone without the need for a cable. The title information for the song appears in the vehicle display and can be selected and accessed via the iDrive Controller.

Performance
The second generation model will be available in the Middle East with two new six-cylinder engine variants boasting twin-turbo technology and an eight-speed automatic transmission: the xDrive35i and xDrive 28i. The top-of-the-range xDrive 35i engine with 306bhp enables the X3 to sprint from 0 to 100 km/h in just 5.7 seconds; the average fuel consumption is just 8.8 litres per 100 km and CO₂ emissions of 204g p/km making the X3 class-leading in terms of performance and fuel efficiency.

BMW EfficientDynamics
The new BMW X3 has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission. In addition, the BMW X3 comes with brake energy regeneration, EPS Electric Power Steering, demand-controlled ancillary components, intelligent lightweight construction and tyres with reduced rolling resistance that all contribute towards lowering fuel consumption and exhaust emission levels.

The new BMW X3 is now available at all BMW importer showrooms across the Middle East, and offers an unrivalled array of design and performance options that raise the bar for all vehicles within its segment even higher.

14.02.2011

The new third generation BMW 6 Series has made its debut in the Middle East, over thirty years after the world’s most successful premium automotive manufacturer launched the first BMW 6 Series model.

Arriving in the region this month, the new BMW 6 Series Convertible has a new interior and exterior design and comes with a wealth of new technology highlights that distinguish the new car from the predecessor model. Offering stylish design, outstanding performance, luxury and sheer driving pleasure, the latest generation model is expected to set trends in the premium car segment.


Design

Although the new BMW 6 Series retains its strong characteristic lines, it has been restyled with a refined modern design. Some new characteristics include a “shark nose” in its front end design giving the car a sense of surging forward, while a broad air intake, strikingly contoured bonnet and muscular wheel arches hint at its powerful engine technology and impressive road holding promise. Meanwhile the luxurious atmosphere of the interior is highlighted by the driver-oriented set up and offers individually tailored seats for the driver, front and rear passengers.

The roof of the new BMW 6 Series Convertible takes just 19 seconds to open and closes within 24 seconds. Both operations can be activated while on the move at speeds of up to 40 km/h.

High-class functionality is underlined prominently in the updated and redesigned Control Display with the iDrive control system. High-quality materials, carefully coordinated colours and, once again, meticulously formed surfaces combine to produce an ambience defined by luxury in the new BMW 6 Series Convertible.


BMW ConnectedDrive

The progressive character of the new BMW 6 Series Convertible is emphasised with numerous BMW ConnectedDrive optional driver assistance technology features for enhanced comfort and safety, some of these include: rear-view camera; Surround View; BMW Night Vision with pedestrian recognition; and BMW Park Assistant. In addition, the new BMW 6 Series Convertible is the only car in its segment available with a full colour Head-Up Display which projects driving-related information onto the windscreen within the driver’s direct field of view.

Owners of select BlackBerry smart phones can also access the phone's office function via the operating system iDrive. A new Bluetooth interface that integrates the BlackBerry device into the vehicle enables e-mails, contact lists, messages and calendar entries to be received and displayed on the Control Display and even read out by means of an optional voice output function. In addition, Bluetooth Audio Streaming enables the driver to listen to music from an audio player or mobile phone without the need for a cable. The title information for the song appears in the vehicle display and can be selected and accessed via the iDrive Controller.


Performance

The new BMW 6 Series Convertible is available in the Middle East with two engine variants: 650i and 640i, which offer more power and more fuel efficiency than their predecessors. The eight-cylinder power unit in the BMW 650i Convertible produces 407 hp and the BMW 640i Convertible generates 320 hp. Both engines come with BMW TwinPower Turbo power, direct fuel injection and VALVETRONIC technologies team up as standard with an eight-speed Sports automatic gearbox.

Drive Dynamic Control which allows the driver to choose from a range of pre-programmed suspension settings comes as standard, while the Adaptive Drive which helps stabilize the vehicle around corners ensures the premium comfort, safety and driving pleasure for the driver.

Commenting on the launch, Reiner Braun, Director of Sales and Marketing, BMW Group Middle East said: “Our Convertible models are important for the company as they reiterate the athletic appeal and sportiness of the brand. The new generation 6 Series will add a new chapter to a tradition of impressive open-top cars that stretches back decades - and we have no doubt that it will be a popular addition to our Middle East portfolio.”

The new BMW 6 Series Convertible is available at BMW importers across the Middle East and will be joined by the new BMW 6 Series Coupé in the second half of 2011.

01.03.2011

• Redefining aesthetics, stylish presence and driving pleasure in an open-top premium car
• The new third generation BMW 6 Series makes its debut in KSA

Jeddah - The new third generation BMW 6 Series has made its debut in the Middle East, over thirty years after the world’s most successful premium automotive manufacturer launched the first BMW 6 Series model.

Arriving at Mohamed Yousuf Naghi Motors showrooms in KSA this month, the new BMW 6 Series Convertible has a new interior and exterior design and comes with a wealth of new technology highlights that distinguish the new car from the predecessor model. Offering stylish design, outstanding performance, luxury and sheer driving pleasure, the latest generation model is expected to set trends in the premium car segment.


Design

Although the new BMW 6 Series retains its strong characteristic lines, it has been restyled with a refined modern design. Some new characteristics include a “shark nose” in its front end design giving the car a sense of surging forward, while a broad air intake, strikingly contoured bonnet and muscular wheel arches hint at its powerful engine technology and impressive road holding promise. Meanwhile the luxurious atmosphere of the interior is highlighted by the driver-oriented set up and offers individually tailored seats for the driver, front and rear passengers.

The roof of the new BMW 6 Series Convertible takes just 19 seconds to open and closes within 24 seconds. Both operations can be activated while on the move at speeds of up to 40 km/h.

High-class functionality is underlined prominently in the updated and redesigned Control Display with the iDrive control system. High-quality materials, carefully coordinated colours and, once again, meticulously formed surfaces combine to produce an ambience defined by luxury in the new BMW 6 Series Convertible.


BMW ConnectedDrive

The progressive character of the new BMW 6 Series Convertible is emphasised with numerous BMW ConnectedDrive optional driver assistance technology features for enhanced comfort and safety, some of these include: rear-view camera; Surround View; BMW Night Vision with pedestrian recognition; and BMW Park Assistant. In addition, the new BMW 6 Series Convertible is the only car in its segment available with a full colour Head-Up Display which projects driving-related information onto the windscreen within the driver’s direct field of view.

Owners of select BlackBerry smart phones can also access the phone's office function via the operating system iDrive. A new Bluetooth interface that integrates the BlackBerry device into the vehicle enables e-mails, contact lists, messages and calendar entries to be received and displayed on the Control Display and even read out by means of an optional voice output function. In addition, Bluetooth Audio Streaming enables the driver to listen to music from an audio player or mobile phone without the need for a cable. The title information for the song appears in the vehicle display and can be selected and accessed via the iDrive Controller.


Performance

The new BMW 6 Series Convertible is available in KSA with two engine variants: 650i and 640i, which offer more power and more fuel efficiency than their predecessors. The eight-cylinder power unit in the BMW 650i Convertible produces 407 hp and the BMW 640i Convertible generates 320 hp. Both engines come with BMW TwinPower Turbo power, direct fuel injection and VALVETRONIC technologies team up as standard with an eight-speed Sports automatic gearbox.

Drive Dynamic Control which allows the driver to choose from a range of pre-programmed suspension settings comes as standard, while the Adaptive Drive which helps stabilize the vehicle around corners ensures the premium comfort, safety and driving pleasure for the driver.

Commenting on the launch, Mr. Anees Jamjoom, General Manager at Mohamed Yousuf Naghi Motors said: “Convertible models are important for us as they reiterate the athletic appeal and sportiness of the BMW brand. The new generation 6 Series will add a new chapter to a tradition of impressive BMW open-top cars that stretches back decades - and we have no doubt that it will be a popular addition to our portfolio.”

The new BMW 6 Series Convertible is now available at Mohamed Yousuf Naghi showrooms and will be joined by the new BMW 6 Series Coupé in the second half of 2011.

01.03.2011

Jeddah – Mohamed Yousuf Naghi Motors, BMW’s importer in the Kingdom of Saudi Arabia, hosted a select group of its VIP fleet customers for an exclusive tour of the BMW Welt in Munich including visits to the company’s manufacturing plant and the famous BMW museum.

The delegation of 15 people included VIP customers and regional sales managers from Mohamed Yousuf Naghi Motors. The group took part in specialized driver training with BMW Group Trainers to learn how to get maximum performance from their BMW cars without compromising on safety.

Commenting on the trip, Anees Jamjoom, Managing Director of Mohamed Yousuf Naghi Motors said: “Fleet sales is an important part of our business which has grown substantially in the past few years, and we look forward to expanding it further through these types of initiatives which highlight to our fleet customers the rich history and quality of the BMW brand. It also allows us to build close relationships with our VIP customers across the Kingdom, without whom our success would not be possible.”

The fleet sales division provides fleets of BMW vehicles for the use of governmental departments, corporations, hotels and rental companies.

One of the highlights of the trip for the delegation was the tour of the BMW Welt, the experience and delivery centre of the BMW brand. Since its opening in October 2007, the BMW Welt has become one of Germany’s most popular tourist destinations and has welcomed almost seven million visitors – equivalent to some two million a year.

The Welt fuses distinctive futuristic architecture with a wide range of exhibitions and events on offer including concerts, readings, after-show parties, clubbing events, panel discussions, live broadcasts and product presentations. In addition to the exclusive presentation of the latest range of cars and motorcycles, interactive exhibits afford insights into innovation, development, design and production.

The customers also visited the BMW Museum, which showcases the history of the BMW company, providing a brand experience which combines the company’s past, present and future. Displayed over 5,000 square metres of exhibition space are around 125 of the brand’s most precious and appealing cars, motorcycles and engines.

At the BMW Munich Plant, the Saudi delegation were taken on a guided tour to see firsthand how parts are produced from heavy coils of steel, assembled into a car body and painted. They were also able to see how an engine is produced, follow a car on its way to completion, from the welding of engine and car body to various quality tests.

30.05.2011

Riyadh – BMW invited its customers to experience the ‘Joy’ of driving at its ‘X Family Test Drive’ driver training sessions, held in Jeddah, and Riyadh. Attendees enjoyed a unique driving experience that allowed them to test the limits of their vehicles in a safe and controlled environment, with expert guidance from BMW driving trainers through the wide range of driving options on BMW X vehicles.

Organized by Mohamed Yousuf Naghi Motors, customers benefited from specialized sessions on how to handle X vehicles in a variety of different conditions, such as breaking, slalom and cornering.

Anees Jamjoom, Managing Director of Mohamed Yousuf Naghi Motors said: “BMW is the leading brand in luxurious and innovative car manufacturing, providing cutting edge technology and creating the perfect opportunity for ultimate driving pleasure on the Racetrack. Events such as these allow customers to gain a greater appreciation for the technology and innovations that go towards ensuring 'Sheer Driving Pleasure’ and further convinces them of the quality built into every BMW in terms of performance, comfort, safety and design.”

Guests at the event had the opportunity to drive the full range of new vehicles from the all-wheel drive ‘X’ range, including the BMW X3, X5, X6, X6 M and the recently-launched X1 in situations highlighting the vehicles’ on-road and off-road capabilities.

“BMW is not just about aesthetics and design, but driveability based on dynamism, power and performance. Our customers were able to get a better understanding of the full capabilities of the power and versatility of the ‘X’ range, and the Joy of driving a BMW,” added Jamjoom.

Mohamed Yousuf Naghi Motors and BMW are committed to promoting road safety through regular BMW Driver Training sessions such as their series of ‘Passion for Performance’ events in Jeddah and Riyadh. Furthermore, the brand has increased safety on the roads through the introduction a host of driver assistance technologies such as Lane Change Warning, Lane Departure Warning, Night Vision and Park Assist.

30.05.2011

Top Seller of BMW pre-owned cars in the region

Jeddah – Mohamed Yousuf Naghi Motors has reported a 14% growth in its BMW and MINI sales for the first half of 2011 compared to the same period last year. The official BMW Group importer in the Kingdom of Saudi Arabia delivered a total of 1,684 BMW and MINI cars to customers, ranking among the top three best performing markets for BMW Group Middle East.

Mohamed Yousuf Naghi Motors demonstrated its intention of completing yet another successful year for BMW Group sales as it announced that it also achieved the highest sales across the Middle East for BMW Premium Selection, the company’s pre-owned car programme. 325 pre-owned cars were sold, an increase of 55% over 2010. It was also one of the top three sellers of MINI vehicles in the region, with sales of 37 cars, an increase of 76% over last year.

Contributing to the solid performance in the first half of 2011, the BMW X5, from the popular BMW X range of Sports Activity Vehicles (SAV’s) achieved the highest growth in sales over 2010 with 74% (221 vehicles sold). The BMW 7 Series, meanwhile, was the best selling model, recording sales growth of 5% with 788 vehicles - demonstrating continued demand for BMW’s flagship model.

Not only was the BMW 5 Series the biggest selling model across the Middle East, but it was also one of the best-selling BMW cars in the Kingdom with 307 vehicles sold, a 52% growth over last year. The BMW 5 Series is a core product for BMW and combines sporting and elegant design, excellent comfort, the highest standard in efficiency in its class and sets the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programmes.

Sales for MINI continue to be led by the MINI Hatch but the recent launch of the new MINI Countryman – the first MINI with four doors and four wheel drive capabilities – was a strong contributing factor to the brand's first half success. The second half of 2011 will see MINI diversify, with the launch of the all-new MINI Coupé – the first two-seater MINI and sportiest model to join the portfolio.

“We have had a busy first half of 2011 and diversified our vehicle portfolio with the launch of three new models including the new BMW 6 Series Convertible, BMW X3 and MINI Countryman. Furthermore, the continuous demand for vehicles from our existing line-up including the flagship BMW 7 Series, BMW 5 Series and X Range has contributed to us achieving good sales growth. However, we will not allow success to make us complacent and will do our utmost to ensure we can build upon this success for the remainder of the year,” said Anees Jamjoom, Managing Director of Mohamed Yousuf Naghi Motors (BMW Group).

Overall, BMW Group Middle East has reported a 13% growth in sales for the first half of 2011 compared to the same period last year, the world's most successful premium automotive manufacturer delivered a total of 9,134 BMW and MINI vehicles to customers across 14 Middle East markets. The UAE remains the company's biggest market accounting for 47% of BMW and MINI sales.

03.08.2011

Munich. Thanks to its segment-leading dynamic handling and versatility, the new BMW X3 has emerged as a highly successful model in the international car markets within a matter of months. The fact that it also assumes an exemplary role on the safety front has now been confirmed by Europe’s leading crash test programme. In the latest Euro NCAP crash test, the BMW X3 achieved the highest rating of 5 stars. The second-generation Sports Activity Vehicle earned its top marks in this challenging test for new vehicles thanks to its comprehensive range of standard safety equipment and effective occupant protection in various types of collision.

Achieving the best rating in the Euro NCAP crash test is proof of the very high level of the safety concept developed for the BMW X models. The new BMW X3 boasts an extremely stable body structure, and the forces exerted on the vehicle in a collision are deflected along precisely defined load paths and absorbed by generous deformation zones. Consequently, the passenger cell fulfils its function as a survival space even in serious collisions. Standard safety equipment inside the new BMW X3 includes front, side and curtain head airbags that protect both the driver and the passengers from injury. Also standard are belt latch tensioners and belt force limiters for the front seats and ISOFIX systems in the rear for attaching child seats, as well as the option of deactivating the front passenger airbag. The restraint systems are controlled by the central safety electronics, which take into account the type and severity of an accident to trigger the most effective protective features in each case.

In their evaluation of the crash test results, the assessors concluded that the new BMW X3 provides a high degree of occupant safety in all seats. Its stable passenger cell provides comprehensive injury protection in a front-end collision for both the driver and the passengers, regardless of a person’s size and the position of their seat. Here the Sports Activity Vehicle was awarded outstanding ratings for the protection of children aged around three years or 18 months in the relevant-sized child seats. For its side impact protection, the BMW X3 likewise achieved the maximum available points.

The new BMW X3 earned an outstanding rating for its active safety features as well. The Sports Activity Vehicle comes as standard with the Dynamic Stability Control system (DSC), which is linked to BMW xDrive intelligent all-wheel drive. Thanks to its wide-ranging functions, including Braking Assistant, Cornering Brake Control and the traction mode DTC (Dynamic Traction Control), Dynamic Stability Control ensures easily controllable and secure handling even in challenging driving situations. Further standard features on the BMW X3 include a Tyre Defect Indicator that warns the driver in good time of a loss of pressure in any individual wheel.

The test procedure of the NCAP (New Car Assessment Programme) ranks as one of the most rigorous tests worldwide to which new vehicles are subjected. The Euro NCAP test is a benchmark for crash safety recognised throughout Europe by governments, automobile clubs and consumer associations. The test profile includes, among other aspects, a frontal collision, a side-on crash and a side impact against a steel post. Since 2009, electronic safety features have also been taken into account, along with additional injury risks in a wide range of collisions.

Last year the Munich premium automobile manufacturer was distinguished by the safety testing institute Euro NCAP (European New Car Assessment Programme) with a special award for the BMW Assist Advanced eCall, the advanced emergency call system with automatic localisation and accident severity detection which is also available for the BMW X3.

12.09.2011

Jeddah – BMW provided a live demonstration of its innovative ConnectedDrive driver-assistance technologies through an especially designed FutureLab that explains BMW’s key innovations through the senses of sight, sound and touch.

BMW ConnectedDrive is BMW Group’s philosophy of exchanging information between the driver, the car and the outside world to give the driver and passengers' information and services to help make their driving experience safer and more comfortable.

The display, which was assembled for three weeks at Kingdom Mall in Riyadh and then Marina Park Hyatt in Jeddah, was flown in especially from Munich by Mohamed Yousuf Naghi Motors, the official importer of the BMW Group in the Kingdom of Saudi Arabia. Visitors were able to go inside the FutureLab and take part in interactive demonstrations of BMW technology in two of the latest BMW models, the BMW X3 and BMW 6 Series Convertible.

Commenting on the initiative, Anees Jamjoom, Managing Director of Mohamed Yousuf Naghi Motors, said, “As a high-traffic area that is always busy, Kingdom Mall and Marina Park Hyatt are the perfect venues for us to display this FutureLab for people to see, understand and experience the latest technological advancements that have been incorporated over the last two years into the BMW's latest product range. These features have all been designed to benefit the driver and passenger from both a safety and comfort standpoint.”

The display also highlighted Mohamed Yousuf Naghi Motors’ historic partnership with STC, which allows BMW ConnectedDrive functions to include in-car services that allow registered BMW vehicles to benefit from a host of powerful functions exclusive to BMW such as BMW Online.

This function enables customers, whose vehicles have the required function options, to access emails and their address book from the car, where messages are displayed on the vehicle’s monitor and accessed through the iDrive controller. Customers can also log onto their personal, password-protected BMW Online email account. In addition, passengers can use STC’s Wifi services to experience on-board internet access through their portable devices such as Smartphone’s, laptops and iPads.

Available across the entire BMW range of new models as optional features, the BMW ConnectedDrive elements fall into three categories - Comfort, Safety and Infotainment – under which there are a growing range of innovative and inspiring technologies, including:

Surround View: With Surround View, the control display offers a 270 degree bird’s eye view of everything around the car providing support when manoeuvring and parking in tight spaces.

Internet Access: Through a partnership with STC, BMW is the first automobile manufacturer to offer unlimited on-board Internet access. Once the car has safely stopped, you can surf the Web on the control display and use the iDrive Controller as a computer mouse.

Bluetooth Office: The main smart-phone functions can now be transmitted to the car via Bluetooth Office, so the vehicle acts as a mobile workspace with the ability to call up everything from notes and contacts to emails.

BMW Head-Up Display: Derived from the information technology for fighter jet pilots, it helps makes driving safer by projecting information about the current speed, route navigation on to the windscreen as a virtual image to ensure the driver’s attention stays on the road.

Advanced Emergency Call: In the event of an accident, crash sensors automatically activate the Advance Emergency Call and at the same time precise positioning data for your vehicle’s location is automatically transmitted through your BMW.

Park Assist: Allows the vehicle to parallel-park itself, where the driver only needs to operate the accelerator and brake. A sensor automatically scans parked cars for an available space. Once a suitable parking spot is found, the driver is prompted via the Control Display to stop the vehicle in order to start the parking manoeuvre.

Collision Warning with Brake Activation: This system uses radar technology to monitor distance to the car ahead and provide warnings wherever necessary. If the driver fails to respond, the system automatically brakes.

15.08.2011

BMW Group Middle East has confirmed that the sixth generation of the new BMW 3 Series sedan – the world's best-selling premium car – will go on sale in the Middle East at the end of February 2012.

Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series. The success story of the 3 Series over the past 37 years has made it the world's best-selling premium car.

The new powerful design elements include a new BMW face, with flat headlights reaching along as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.

Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.

Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series. A choice of two powerful four-cylinder engines: 335i and 328i with an eight-speed automatic gearbox and TwinPower Turbo technology will be available for the new 3 Series offering more EfficientDynamics technology that make the new 3 Series more economical and lower in pollutant emissions compared to the predecessor model.

BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. ECO PRO mode, a new feature on the 3 Series, helps drivers maximise fuel economy through their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.

Under the umbrella of BMW ConnectedDrive, features that give the driver and passengers information and services to help make their driving experience safer and more comfortable, the new BMW 3 Series offers the latest-generation full-colour Head-Up Display, which projects key information in 3D onto the windscreen so it appears directly in the driver’s field of view. Also available is Surround View with Side View and Top View, which gives a bird’s-eye perspective of the vehicle and the area around it.

Commenting on the soon to be launched new BMW 3 Series, Joerg Breuer, Managing Director, BMW Group Middle East said: "With the global success story of the BMW 3 Series, it's a model that is not only important, but one which makes us feel very proud so launching the latest generation is always a milestone for the company. The new car is bigger, sportier and more dynamic so we are very much looking forward to launching it across the Middle East together with our importers in February 2012."

13.12.2011