Jeddah – Mohamed Yousuf Naghi Motors, the exclusive importer for BMW Group in the Kingdom of Saudi Arabia has achieved excellent sales growth for its flagship 7 Series model, with sales for January 2009 increasing 241% over sales of the model in January 2008. The results place Mohamed Yousuf Naghi Motors among the top three performing BMW importers for sales of the 7 Series regionally.

The positive start to the year follows the recent arrival of the new 740Li and 750Li models. Launched in November 2008 and featuring some of BMW’s most advanced automotive technologies, the new models offer unrivalled performance, luxury and style.

“We have witnessed strong demand for the 7 Series translating into increased sales among our customers,” said Anees Jamjoom, Managing Director of Mohammed Yousuf Naghi Motors.

The Middle East is one of the biggest growth markets for the BMW Group and represents its fourth largest market worldwide for sales of the flagship 7 Series model. Regionally, the Group’s sales of the model in January increased 121% over its 2008 figures. In addition to the Kingdom of Saudi Arabia, Qatar and Lebanon also achieved high growth results.

Anees Jamjoom continued: “These sales results, given the current economic climate in which we are operating, are particularly encouraging. The new BMW 7 Series represents the best of automotive engineering and technology. We’re confident our flagship model will continue to set the trend in the luxury performance class, and maintain BMW’s leading position at the forefront of automotive innovation.”

Outlining the reasons for the strong growth Jamjoom explained: “The new 7 Series is one of our best selling models in the region. This is the fifth generation model that succeeds the predecessor model launched seven years ago in 2001, so anticipation from customers for the new model has been strong.”

A class-leader in emissions reduction, the new 7 Series has been designed around BMW’s robust EfficientDynamics strategy - encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions. The BMW 750Li is the most fuel efficient engine in its performance class; it produces 407bhp and accelerates to 100 km/h in 5.2 seconds.
The exterior, styled by Lebanese designer Karim Habib, has a long bonnet, short overhangs and dynamic lines adding to the dominant road-presence of the new model. Large classic BMW vertical kidney grills impose a strong on-road presence.
Inside, the new 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.
The cockpit has been designed to promote the sheer pleasure of driving. The latest generation of BMW’s trendsetting iDrive control system, the simplest and most user friendly control system in its class, features a 10.2 inch display with a high-resolution graphic presentation, enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.
New safety and comfort features have been integrated into the range, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and iBrake - a function that pre-tensions the braking system if the system detects a possible collision. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits. Head-Up Display with new BMW Night Vision, the automotive world’s first system with individual person detection, makes driving at night even safer for both driver and pedestrians.
The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

23.02.2009

Jeddah - Ian Robertson, Board Member for Sales and Marketing of BMW AG, the world’s leading premium automotive manufacturer, and Chairman of Rolls-Royce Motor Cars Ltd, arrived in the Kingdom of Saudi Arabia to hold meetings with the exclusive BMW Group importer, Mohamed Yousuf Naghi Motors. His visit signals the importance of the region and country to the BMW Group’s business, which despite a contraction in the global automotive market, continues to demonstrate a positive outlook for the future.
Robertson, who was joined by Tom Purves, CEO of Rolls-Royce Motor Cars Ltd, also met with top management executives from various industries to discuss local economic issues and exchange views on the current economic situation.
The executive tour of the region, currently the Group’s third largest market for Rolls-Royce sales and the fourth largest market for sales of the flagship 7 Series model, included stops in Qatar, Saudi Arabia, Lebanon and the UAE.
Commenting during his meetings in the Kingdom Robertson said: “I am excited to visit Mohamed Yousuf Naghi Motors at their state-of-the-art facility in Jeddah and learn of their impressive business expansion plans. Just as important is the opportunity to meet and talk with our local partner here to fully understand the opportunities and challenges in this market.”
Anees Jamjoom, Managing Director of Mohammed Yousuf Naghi Motors, added: “Ian’s visit underlines the support and commitment of BMW Group to the Kingdom of Saudi Arabia and Mohamed Yousuf Naghi Motors. I am sure he will take away great insights into the country and market situation from his meetings with us and we have gained much value from his input during his visit.”

Prior to his appointment to the board of BMW AG in March 2008 Robertson was CEO of Rolls-Royce Motor Cars Ltd. and has held a number of senior positions during his 30 years in the automotive industry including Managing Director of BMW South Africa.

01.03.2009

Jeddah - Mohamed Yousuf Naghi Motors, the exclusive importers of BMW, MINI and Rolls-Royce in the Kingdom, recently hosted 45 students from Dar-Al-Hekmah Women’s College for the day, to give them a first-hand insight into international business practises and the implementation of global brand development at a local level.

The educational programme, conducted personally by Mohamed Yousuf Naghi Motors’ General Manager, Anees Jamjoom and Director of Sales & Marketing, Reiner Braun, included a comprehensive tour of the company followed by a series of informative lectures on current global trade challenges, marketing strategies and logistics, financial considerations and importing processes.

“It was a privilege to host a group of students with such high potential at our headquarters and provide them with insights into our business and how we adapt global brand practises into our local marketing and business plans” said Jamjoom. “Mohamed Yousuf Naghi Motors is a prominent company in the Kingdom and therefore we feel we have a responsibility and commitment to invest in the future business leaders of Saudi Arabia,. In line with the government’s objective of enhancing the capabilities of Saudi women, it is important for us to organize these kinds of initiatives to help the government meet this objective. These young women will be an integral part of the Saudi workforce in the years to come, and we are proud to contribute to their knowledge building”

This was the second collaboration between Mohamed Yousuf Naghi Motors and Dar-Al-Hekmah; the company recently sponsored ‘Marketing Mania’, a five-day event that took place at Dar-Al-Hekmah’s campus with the aim of encouraging marketing students to apply their theoretical learnings to real-life situations.

Jamjoom added, “We look forward to further cooperation with Dar-Al-Hekmah College on other initiatives, and look forward to welcoming some of these students back in the future as our employees.”

29.03.2009

The design philosophy of the BMW Group continues to receive acclaim for the world’s leading premium automotive manufacturer with design experts at the red dot awards becoming the latest judges to bestow their seal of approval.

The number and diversity of the BMW Group products recognised by some of the world’s most prestigious design awards this year, is testament to the success of BMW’s product-specific design strategies.

The BMW Group’s design philosophy inspired an impressive tally of seven major accolades from the internationally renowned red dot label for design quality in the field of product development. This included the experts’ acclaim for the new BMW 7 Series and the new Z4 roadster – a significant accomplishment given the 3,231 products submitted from around the globe for judging.

The new BMW 7 Series, a key player in the luxury saloon segment and the brand’s flagship model, received praise for its harmonious combination of elegance, sportiness and visual presence, and a body design offering both an outstanding degree of comfort as well as superior driving dynamics.

The new BMW Z4 roadster, which launches in May, also scooped a red dot award. According to judges, its modern interpretation of classic roadster styling is a quality that helps the new BMW Z4 to attain a special position in its segment. The elongated bonnet, flat waistline and seat position located well to the back in the vicinity of the rear axle, combined for the first time with a retractable hardtop also makes this a hotly anticipated model launch for the Middle East region.

The red dot award successes follows the recent IF Product Design Awards in Hanover, where BMW scooped wins for its new 7 Series, 1 Series Coupe and Convertible as well as the MINI Cooper S Clubman. In recent weeks, BMW, MINI and BMW Motorrad vehicles also received awards from the Design Prize of the German Federal Republic, the Eyes On Design Award and the Good Design Award presented in the USA.

The award ceremony will take place during a festive award gala at the Aalto Theatre in Essen on 29 June 2009.

06.04.2009

Jeddah – Formula One racing legend Sir Jackie Stewart rolled back the years as he joined BMW customers recently on the Reem Race Track in Riyadh to experience the power and latest technology of BMW cars at the ‘Passion for Performance Drive’ event.

Mohamed Yousuf Naghi Motors, the exclusive importers of BMW in the Kingdom of Saudi Arabia, organized the drive to enable customers to experience the performance and handling of their top models without the distraction of traffic, and to test the limits of their vehicles in a safe and controlled environment. The importer also invited a group of top BMW Driving Instructors from Germany to introduce customers to the latest driver-assistance technology including Integral Active Steering and Dynamic Drive.

“BMW is the leader in the premium segment when it comes to innovation, technology and sporting dynamism, and driving events like ‘Passion for Performance’ are the perfect platform that enables people to experience the thrill of driving a BMW on an open race track,” said Anees Jamjoom, Managing Director of Mohamed Yousuf Naghi Motors. “It is wonderful to also have a three-time Formula One winner like Sir Jackie Stewart here demonstrating his world class driving skills in the latest BMW models to our customers.”

BMW customers test drove the all-new BMW 7 Series model, which has been in great demand in the Kingdom since its launch late last year, and saw a 132% increase in its sales during the first quarter of 2009 over the same period last year. Other models on the race track included the BMW X5 and X6, and the M6, one of the most powerful cars in the BMW portfolio, with acceleration from 0 to 100 km/h in just 4.3 seconds.

Jackie Stewart, who competed in Formula One from 1965 to 1973, winning three World Driver’s Championships, gave customers a once-in-a-lifetime experience as he joined them on the race track to demonstrate his driving prowess and gave them tips on how to improve their performance.

Mr. Jamjoom added, “Both events in Riyadh and Jeddah generated a very positive response from our customers. BMW delivers “Sheer Driving Pleasure“ and we wanted to provide our customers with the opportunity to experience exactly that pleasure in an exciting environment.

03.06.2009

Commemorated yearly on 5th June, World Environment Day (WED) is one of the principal events through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action. In line with WED’s core objective of empowering people to become active agents of sustainable development, BMW Group is working towards a more sustainable future in the development of its vehicles.

The BMW Group is the world’s most sustainable automotive manufacturer today. In 2008, and for the fourth consecutive year, the Dow Jones Sustainability Index ranked the group the automotive industry’s global sustainability leader. Behind this achievement lies the firm’s recognition that the future of mobility requires a new balance between individual and ecological requirements, and that this balance applies to both drive systems and production processes.

Phil Horton, Managing Director of BMW Group Middle East explained: “The ethos of World Environment Day compels us to take responsibility and all work collectively towards a more sustainable future. At BMW Group we believe that mobility and sustainability are inseparably linked and we are constantly working to reduce our impact on the environment while offering our customers the best in mobility.”

Commenting on BMW Group’s focus for a more sustainable future, Horton added: “We have anchored sustainability in our production process through our “Clean Production” philosophy which works to reduce waste, while EfficientDynamics is our product-specific development strategy to ensure we reach zero emissions for all of our vehicles.”

As part of its “Clean Production” philosophy, the German Steyr plant, which produces around 60% of all BMW engines, recycles all the water used in the production process, saving around 30 million litres of water each year, - the equivalent of 12 Olympic size swimming pools. In Spartanburg, where X3, X5 and X6 models are produced, the production plant now obtains half its energy from methane gas generated from a nearby landfill. BMW Group plans to reduce the consumption of energy, water, sewage, solvent emissions as well as waste in its international production network by another 30 percent between 2006 and 2012.

EfficientDynamics has helped the BMW Group reduce fleet emissions further than any other car manufacturer. The new BMW 7 Series is the most fuel-efficient vehicle in its class and yet more powerful than its predecessor, proving that sustainability need not compromise driving performance.

The 7 Series also includes a comprehensive range of design and technology features, exemplifying the EfficientDynamics strategy, which reduce the impact of the vehicle on the environment. Brake Energy Regeneration, which transforms the vehicle’s kinetic energy into electricity to charge the battery; Intelligent Lightweight Construction which uses aluminium to reduce weight and improve weight distribution, thereby improving fuel efficiency; and Low Rolling Resistance Tyres with Runflat Technology, made of special materials that prevent tyre deformation and ensure maximum efficiency.

Another important project is BMW Group’s MINI E. BMW is the first premium manufacturer to deploy a fleet of fully electric-powered cars for private use in daily traffic in the United States and Germany. The MINI E is part of a pilot project designed to demonstrate a whole new dimension in individual mobility which is entirely emission-free, driver friendly and ideal for every day, and just as much fun to drive as a MINI with a combustion engine.

For the BMW Group designing for the future relies on innovation, which is why it remains at the forefront of new technologies and mobility concepts. This includes hybrid technology, electric drives, hydrogen fuel and mobility solutions for the world’s megacities. Next year will see the introduction of the first Active-Hybrid variants of the 7 Series and X6 to the Middle East, bringing the goal of zero emissions ever closer.

05.06.2009

Munich / Stuttgart. Scoring outstanding wins in the three categories of the International Engine of the Year Award, the BMW Group once again highlights its top position this year as a manufacturer of particularly powerful and, at the same time, efficient engines. In the world’s most significant engine contest, the V8 power unit featured in the BMW M3, the straight-six with Twin Turbo Technology to be admired, among other models, in the BMW 3 Series, the BMW 1 Series and the BMW X6, as well as the four-cylinder twin-scroll turbocharged engine in the MINI Cooper S, have all scored triumphant victories in their respective classes.

The Awards were presented on 17 June 2009 at the Engine Expo in Stuttgart.

This triple victory continues the BMW Group’s story of success in the International Engine of the Year Award. In this contest held since 1999 BMW engines have brought home overall victory no less than six times, including the four last years in a row.

This year’s three winners once again thrilled the jury through their fascinating development of power as well as their up-to-date efficiency. This combination of such superior virtues is the result of the BMW EfficientDynamics development strategy characterising both the eight cylinder from BMW M GmbH, the straight-six from BMW, and the MINI four-cylinder.

In the engine category between 3.0 and 4.0 litres the V8 power unit featured in the BMW M3 successfully defended the title it had already won last year. Indeed, this 309 kW/420 hp 4.0-litre makes a substantial contribution to the success of BMW’s high-performance sports car in the market, now available in the guise of the BMW M3 Coupé, the BMW M3 Saloon, and the BMW M3 Convertible.

The 3.0-litre 225 kW/306 hp six-cylinder with Twin Turbo and High Precision Injection, in turn, this year dominates the engine category between 2.5 and 3.0 litres for the third time in a row.

Continuity has also been the name of the game in the engine category between 1.4 and 1.8 litres ever since the year 2007, with the 1.6-litre four-cylinder power unit in the MINI Cooper S with its twin-scroll turbocharger, direct gasoline injection and maximum output of 128 kW/175 hp still setting the standard.

The decisions on the International Engine of the Year Award are taken by an international jury made up of renowned motoring journalists. This year the team of no less than 65 experts came from 32 countries, awarding prizes in eight engine classes based on size and in three special categories, as well as the special award for the overall winner.

In the eleven contests held so far since 1999, the BMW Group has already brought home more than 40 trophies. This ongoing success in the world’s most significant engine contest is impressive proof of the BMW Group’s unique competence the world over in the area of powertrain development.

17.06.2009

Jeddah - Following its global debut at the Detroit Motor Show earlier this year, the new BMW Z4 – a modern interpretation of the classic roadster design – has made its much anticipated arrival in the Kingdom of Saudi Arabia.

Reinforcing BMW Group’s position as the world’s leading premium automotive manufacturer, the BMW Z4 offers all the driving pleasure of a BMW Roadster with a seating position moved close to the rear axle, rear-wheel drive and an automatically retractable hardtop.

With a mere 20 seconds separating the thrill of open-air driving with the roof down and the comfort of a sporting coupé with the hard top closed, the BMW Z4 offers the ultimate in diversity and sheer driving pleasure in this premium motoring segment.

Commenting on the latest BMW model to arrive in the Kingdom, Anees Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors said: “The BMW Z4 is an authentic roadster: sporty, stylish and like any BMW, a pleasure to drive. We are delighted to be able to offer our customers an even more exciting and exclusive motoring experience.”

Jamjoom continued: “The design elements of the new BMW Z4 Roadster have already been recognised internationally, having won a prestigious red dot award, the largest and most renowned design competition in the world. We are confident that our clientele in the Kingdom will also recognise and appreciate the inherent beauty and performance of this exceptional car.”

In addition to the authentic proportions and flowing design language of the car, the design of the new BMW Z4 is demonstrated through classic details interpreted in contemporary style. The aluminum shells of the two-piece lightweight hardtop come to rest in the roof compartment, retracting in just 20 seconds and saving maximum space in the process. Even with the roof closed, the new BMW Z4 retains all the proportions so typical of a genuine roadster.

The driving comfort and the feeling of space in the new BMW Z4 achieve a standard unique in this segment. Head and elbow room as well as the degree of comfort in entering the car have been significantly enhanced, while the low seating position near the rear axle guarantees a driving experience typical of a BMW Roadster. High-quality materials, first-class finish and driver-oriented design of both the instrument panel and the centre console guarantee an emotional driving experience in a particularly refined ambience.

The most sporting and dynamic version of the new BMW Z4 comes with the world’s first straight-six power unit to feature Twin Turbo technology, High Precision Injection with direct injection of fuel. The top model is also available with sports automatic featuring seven gears and double-clutch transmission.

To ensure passionate driving pleasure at all times, the new BMW Z4 comes with a range of three straight-six power units: 306 hp in the BMW Z4 sDrive35i, 258 hp in the BMW Z4 sDrive30i, and 204 hp in the BMW Z4 sDrive23i ensure truly outstanding performance and dynamic acceleration at all times. The sport roadster’s top speed is 250 km/h (155 mph).

Comprehensive use of BMW Efficient Dynamics technologies ensure an unparalleled balance of driving pleasure and fuel economy. Efficient Dynamics is BMW Group’s robust strategy encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions.

The BMW Z4 boasts Dynamic Drive Control as standard, acting on various parameters and influencing the overall set-up of the car, as well as the gearshift characteristics in sports automatic. In the SPORT and SPORT+ modes, this ensures significantly more powerful acceleration with an even faster gearshift, gears being shifted by closing the clutch even faster than before, with sporting feedback going straight to the driver. The BMW Z4 allows the driver to select a mode of driving from comfort to sportier settings.

BMW’s revolutionary iDrive system is now available for the first time as an option on the BMW Roadster, coming together with the optional Professional navigation system. In the new BMW Z4 the iDrive control system, enhanced to an even higher level of technology, serves to activate and mastermind all entertainment, information, navigation and telecommunication functions.

The system itself is made up of a Controller on the centre console and a folding, high-resolution Control Display on the instrument panel, allowing the driver to intuitively and safely mastermind all available functions through standardised movements of the Controller.

The new BMW Z4 Roadster meets the highest safety standards, including a comprehensive safety concept with extremely stiff body structures, defined load paths, specific use of high-strength steel and special deformation elements.

Head and thorax airbags are integrated at the front and sides, and in the seat backrests, while three-point inertia-reel seat belts come equipped with new belt tightening technology, and reinforced A-pillars and roll bars behind the headrests ensure uncompromising standards of safety.

The new BMW Z4 is now available from Mohamed Yousuf Naghi Motors, the exclusive importer of BMW in the Kingdom of Saudi Arabia.

01.07.2009

Middle East sales of BMW's flagship 7 Series increased by 73% with 2,077 units sold during the first half of 2009. The fourth largest market for 7 Series sales worldwide recently took delivery of the fifth generation model. A class leader in emission reductions and automotive technologies, the new BMW 7 Series has proven to be one of the most hotly anticipated luxury car launches of the year.

The Kingdom of Saudi Arabia was the largest market for the 7 Series with 617 units sold, representing an increase of 124%. The UAE was another a strong market for the flagship model, with Dubai and Abu Dhabi witnessing sales of 311 and 259 cars respectively, up 32% and 142%. Qatar achieved 147 new BMW 7 Series vehicle sales during the first six months of 2009, 41% better than the year before.

The new BMW 7 Series is currently available in the Middle East in three engine variants – the in-line six cylinder 730Li and the power-optimised 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection. They will be joined later this year by the V12-powered 760Li which produces an enviable 544bhp and accelerates to 100km/h in just 4.6 seconds.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.

James Crichton, Director Sales & Marketing, BMW Group Middle East said: “These sales results are very encouraging. The new BMW 7 Series represents the best of automotive engineering and technology. We are confident our flagship model will continue to set the trend in the luxury performance class, and maintain BMW’s leading position at the forefront of automotive innovation.”

05.08.2009

BMW is the world’s first automotive manufacturer to offer in-car technology that allows full internet access from the dashboard display of its flagship model, the BMW 7 Series. This ground-breaking feature named BMW Online combines the thrill of luxury mobility with the convenience of internet usage.

Offered through the BMW ConnectedDrive communications service, BMW Online gives passengers the option to surf the internet while travelling. The internet is viewed on the central display in the instrument panel or on the rear passenger DVD display screens and navigated using the iDrive controller. Rear seat passengers can browse websites and access their e-mails at any time. For safety reasons, those in the front can only access these functions when the car is parked.

The new 7 Series is BMW’s flagship model and represents some of the most significant technology developments. Combined, these features not only contribute to a more dynamic driving experience, but also increased safety for the driver and other road users.

12.08.2009

Jeddah – Mohamed Yousuf Naghi Motors, the importer of BMW cars in the Kingdom of Saudi Arabia, has secured a historic agreement to supply 132
BMW 7 Series vehicles to the Kingdom of Saudi Arabia’s Ministry of Foreign Affairs. The Ministry has selected a combination of BMW 740Li models, the long wheelbase variant, and BMW 740i models, the short wheelbase variant, to be used by the Kingdom's embassies around the world.

His Excellency Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia to Germany was present for the ceremonial handover at the BMW Welt in Munich. Also in attendance was Sheikh Mohamed Yousuf Naghi, owner of Mohamed Yousuf Naghi Motors and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, alongside other senior BMW executives and major official from the Ministry of Foreign Affairs.

Located in close proximity to the iconic BMW Headquarters building, BMW Welt is the multi-functional customer experience and exhibition facility of the BMW Group, designed to present the current products of BMW, be a distribution centre for BMW cars, and offer an event forum and conference centre – a unique and fitting location for the historic ceremony.

Commenting on the agreement, Sheikh Mohamed Yousuf Naghi said: “BMW has a strong and successful heritage in the Kingdom of Saudi Arabia, a tradition we are pleased to build upon with this historic agreement. The Ministry of Foreign Affairs represents the Government through Saudi Arabia Embassies around the world, and we are proud that it has selected the BMW 7 Series as their official mode of transportation. Our flagship model is a recognised leader in the luxury automotive segment - a natural partner for the Ministry’s diplomatic mission.”

Ian Roberson, Member of the Board of Management of BMW AG, Sales and Marketing said: “We are honoured that Sheikh Mohamed Yousuf Naghi, His Excellency Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia in Germany and prominent delegates from the Ministry of Foreign Affairs are present at the BMW Welt to mark this historic occasion. This agreement is testament to the strong relationship between BMW, Mohamed Yousuf Naghi Motors and the Ministry of Foreign Affairs, a relationship we hope will continue to flourish in the years to come.”

As the largest importer of BMW 7 Series in the Middle East region, the Kingdom of Saudi Arabia continues to grow in importance as a market for the flagship model. 617 units were sold in the country between January and June 2009, an increase of 124% over the same period in 2008.

The agreement with the Government is the largest of its kind for BMW in the Kingdom of Saudi Arabia. Vehicles will be supplied by Mohamed Yousuf Naghi Motors which enjoys a strong relationship with the Government, having supplied BMW 5 Series and BMW 7 Series to the Ministry of Foreign Affairs for several years.
“We have been providing world-class vehicles to the Ministry of Foreign Affairs for many years. The BMW 7 Series is recognised globally as offering the best of comfort, luxury and automotive innovation. It is a class leader in terms of reduced carbon emissions and fuel consumption, delivering outstanding efficiency and performance. It is the perfect mode of transport for high ranking dignitaries,” added Sheikh Mohamed Yousuf Naghi.
The superior bearing of the BMW 7 Series exemplifies the sporting character of BMW in its most elegant form. The design features of the BMW flagship, such as the car’s dynamics proportions, the low and stretched side view, sculptured surfaces, and upright BMW kidney grille emphasis the sheer power and width of the car. The luxury saloon’s outstanding profile and refined elegance befit any occasion of state, a perfect partner for the official business of the Ministry of Foreign Affairs.

“No matter where in the world the Ministry of Foreign Affairs diplomatic mission is required, the BMW 7 Series will deliver them in safety, style and comfort,” added Sheikh Mohamed Yousuf Naghi.

13.08.2009

On 15th September 2009 the IAA Frankfurt Motor Show will open its gates and this year the BMW Group will be proud to present all three brands under one roof. Hall 11, which was officially opened by Frankfurt’s Lord Mayor Petra Roth, is Europe’s most state-of-the-art exhibition hall and will host BMW, MINI and Rolls-Royce. The highlight of BMW’s 2009 motor show presentation is a circuit of several hundred metres in length that encloses the entire exhibition space and on which the BMW EfficientDynamics fleet and the world premieres will be presented.

Thomas Muderlak, responsible for BMW Group’s presentation at the IAA Frankfurt Motor Show said: “Participation in motor shows is an important feature in our communication activities directed at customers, the media and trade visitors. We are delighted that the 2009 IAA gives us the opportunity to build on our tradition of innovative motor show presences and this time to present all three brands under one roof – a first. A highlight for our visitors will be to experience our vehicles in motion: for the BMW brand, our presentation will implement the brand’s motto of ‘Sheer Driving Pleasure’ quite literally.”

The BMW Motor Show Presentation: “Experiencing Joy”

The basic concept behind the BMW brand’s presence at the 2009 IAA focuses on sheer driving pleasure. For the first time, IAA visitors can experience the cars’ design and appeal in motion – thanks to the dynamic presentation of the vehicles on a circuit. The BMW EfficientDynamics fleet presented on the circuit will be an impressive demonstration of the fusion of driving pleasure and low consumption. Thanks to EfficientDynamics, BMW is able to prove uncompromisingly that these are not mutually exclusive. With its two most recent model generations, BMW Group has reduced the fleet’s consumption in Europe by more than 25 per cent while improving driving pleasure. By the time the IAA opens, BMW will have delivered about 1.4 million vehicles equipped with the award-winning EfficientDynamics technology package. As well asthe presentation of the EfficientDynamics fleet, the focus at the BMW stand will be on the world premieres of the hybrid vehicles BMW ActiveHybrid 7 and BMW ActiveHybrid X6 as well as on the world premieres of the BMW 5 Series Gran Turismo and the BMW X1. Visitors can expect further additional product surprises.

BMW Motor Show community and events

Presenting the three brands so close to each other this year will allow BMW Group to state various corporate initiatives. As the organiser of the Junior Campus and the host of the ZEIT Conference, BMW Group will seize the opportunity to set the stage for important social issues such as sustainability. Taking a stand in the socio-political debate on mobility and sustainability, BMW Group’s future summit – the ZEIT Conference – provides a platform for a panel discussion with high-ranking representatives from the worlds of politics, business, architecture and environmental protection. Also, the 2009.2010 Sustainable Value Report will be presented at the BMW Group press conference on 15th September. Sustainability is the central theme of the BMW Group’s exhibition stand concept as well: the Company applies a reusable exhibition system to motor shows and exhibitions. The concept is based on modular, reusable structural elements which reduce the amount of demolition material and waste.

Between 15th and 27th September 2009 children aged between 3 and 13 years can discover the fascination of the sustainability and mobility at the Junior Campus. A workshop explains through play how to handle resources in a responsible manner for children aged between 7 and 13. In addition, a children’s Road Safety School with a driving course located in the outdoor area of the Junior Campus helps children from 3 to 6 behave responsibly in road traffic.

The MINI Stand: “What a Birthday. It’s MINI.”

On 26th August, MINI will celebrate its 50th Anniversary. Honouring this special occasion, the MINI motor show presence is all about MINI’s 50-year success story. This agenda is also translated into the stand’s architecture: visitors are received at the stand by a banner displaying the large-scale claim “What a Birthday. It’s MINI.”. The banner stretchs diagonally across the entire open space of the stand with a length of 35, a height of six and a depth of four metres. The MINI world premieres include the birthday editions MINI 50 Camden and MINI 50 Mayfair as well as further surprising product innovations. Another focus at the MINI stand at the 2009 IAA is the MINIMALISM concept – a package of measures developed to optimise fuel consumption and to reduce emissions, which is presented in a futuristic area that offers great experiences.

The Rolls-Royce Motor Show Presence

The highlight of the Rolls-Royce motor show presence is the world premiere of the Rolls-Royce Ghost. The stand itself has been designed as an open building with a daylight roof in which Rolls-Royce presents not only the Ghost, but also the Phantom product range with the Phantom Extended Wheelbase, the Drophead Coupé and the Phantom Coupé.

13.08.2009

Jeddah - Following on from the successful launch of the fifth-generation BMW 7 Series last year, the new BMW 730Li has made its much anticipated debut in the Kingdom of Saudi Arabia.

The new addition to the flagship BMW 7 Series model range is set to strengthen BMW’s position in the premium segment with the latest in automotive innovation and technological development, offering unrivalled performance, luxury and style. The fifth-generation model has boosted car sales this year across the region for the world’s leading premium automotive manufacturer, with Middle East sales of the BMW 7 Series achieving 2,077 units during the first half of 2009, a 73% increase on the same period in 2008, and Saudi Arabia recording the highest sales in the region, with 864 vehicles sold.

“The new BMW 7 Series has been immensely popular in the Kingdom and has remained one of our best selling models since its launch last year, consistently contributing to our overall sales growth. The new BMW 730Li model offers stylish design, outstanding performance, luxury, power and sheer driving pleasure,” said said Anees Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors.

Mohamed Yousuf Naghi Motors recently secured a historic agreement to sell 132 BMW 7 Series vehicles to the Kingdom of Saudi Arabia’s Ministry of Foreign Affairs, further highlighting the vehicle’s popularity and success in the Saudi market.

The new BMW 730Li enters the Saudi market with a six cylinder engine, a top speed of 245 km/h and acceleration from 0-100 km/h of 7.7 seconds.

A class-leader in emissions reduction, the new 7 Series has been designed around BMW’s robust EfficientDynamics strategy - encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions.

The cockpit has been designed to promote the sheer pleasure of driving. The latest generation of BMW’s trendsetting iDrive control system, the simplest and most user friendly control system in its class, features a 10.2 inch display with a high-resolution graphic presentation, enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.

New safety and comfort features have been integrated into the range, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and iBrake - a function that pre-tensions the braking system if the system detects a possible collision. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

The BMW 730Li is available in the Kingdom of Saudi Arabia at Mohamed Yousuf Naghi Motors.

14.09.2009

The BMW 7 Series is currently the best-selling car in the premium automotive segment in the Middle East. Buoyed by the launch of the fifth-generation of the flagship model late last year, the BMW Group recorded sales of 2,949 units of the BMW 7 Series across the Middle East from January-August 2009.

The 7 Series is also the highest-selling model in the BMW portfolio, achieving impressive results across the region’s biggest markets. The Kingdom of Saudi Arabia was the largest market with the sale of 864 units. The UAE was another strong market for the flagship model, with Dubai and Abu Dhabi witnessing sales of 435 and 365 cars respectively.

The new BMW 7 Series was initially available in the Middle East in two engine variants – the in-line six cylinder 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection. They have since been joined by the 730Li and V12-powered 760Li which produces an enviable 544bhp and accelerates to 100km/h in just 4.6 seconds.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.

James Crichton, Sales & Marketing Director, BMW Group Middle East said: “The BMW 7 Series embodies all the qualities associated with premium vehicles such as power, performance and luxury, and is a class leader in emission reductions and automotive technologies. These enduring qualities have been continually refined over the past thirty years in which the BMW 7 Series has delivered stellar performance in the premium automotive segment. We are proud of its latest sales results, and we look forward to the continuing success of our flagship model for the rest of the year.”

The new BMW 7 Series features a host of assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment. These include Head-Up Display, which projects driving information such as speed, navigation, direction and alerts onto the windscreen, so that the driver’s attention stays on the road; Night Vision, which uses thermal imaging technology to detect humans in the dark at distances of up to 100 meters; and Lane Departure Warning and Lane Change Warning which help the driver overtake safely by monitoring traffic conditions in adjacent lanes with radar sensors.

28.09.2009

The new BMW X5 M and X6 M models have made their debut in the Middle East, heralding a new chapter in the proud history of BMW M. The new BMW X5 M and X6 M are the first all-wheel-drive models to offer the supreme performance, dynamic driving features, athletic design and premium quality typical of a BMW M Car.

Commenting on the arrival of these exciting new models, Phil Horton, Managing Director of BMW Group Middle East said: “The combination of BMW’s M philosophy with X range models paves the way for a truly exclusive and dynamic driving experience.

“Both models set new standards in their class in terms of dynamic performance, reflecting their motorsport lineage. The X5 M and X6 M take the Sports Activity Vehicle segment to the next level and we are confident that both models will contribute to BMW Group’s ongoing success, considering that both the X5 and the X6 are already excellent performers in this market place.”

An unprecedented story in its own right, BMW pioneered the Sports Activity Vehicle segment with the launch of the X5 which has sold close to one million units globally in just one decade. The X5 is testament to the leading and progressive nature of the BMW brand becoming a benchmark for innovation, design and performance for the premium automotive industry.

In 2008 BMW took another bold step forward with the world’s first Sports Activity Coupé, the BMW X6. This highly innovative vehicle captures the features and design qualities typical of a large Coupé combined with the X family high driving position and versatility. The X6 has secured an unrivalled position in the Middle East market reporting strong sales since its launch in 2008.

Both the X5 M and X6 M new models are powered by a newly developed M TwinPower Turbo V8 high-performance engine delivering 555 hp at an engine speed range between of 6,000 rpm, acceleration from 0-100km/h in 4.7 seconds, and a top speed electronically limited to 250km/h. The six-speed sports automatic gearbox allows for extremely short shift times and very smooth gear-changes.

The new M TwinPower Turbo engine develops outstanding output and performance with equally outstanding efficiency. In addition to direct High Precision Injection, both the BMW X5 M and the X6 M are equipped with a wide range of BMW’s EfficientDynamics technologies that offer a significant reduction in fuel consumption and CO2 emission.

BMW’s intelligent xDrive all-wheel-drive system improves traction on rough terrain and enhances driving dynamics on the road. BMW’s xDrive is naturally geared to the specific power and performance characteristics of the BMW X5 M and the X6 M. Dynamic Performance Control, a unique technology which delivers uncompromised tracking stability on the road comes standard on both models. The xDrive also interacts with the cars’ special M suspension including Adaptive Drive and the newly developed Servotronic Power Steering, to ensure the dynamic driving behaviour so characteristic of a BMW M Car.

In the M Drive menu the driver is able to set up and pre-configure both the Power Mode and the set-up of the Dynamic Stability Control (DSC) and Electronic Damper Control (EDC), which help stablise handling even in critical situations. The driver is also able to save his favourite set-up and subsequently retrieve it at any time simply by pressing the M Drive button on the steering wheel.

The BMW X5 M and the X6 M are the only vehicles in their segment to come as standard with different-sized front and rear tyres, running in each case on model specific 20-inch light-alloy rims. The combination of ideal tyre sizes in terms of driving dynamics promotes both the exceptionally good transmission of power to the rear axle and the precise, exactly dosed steering behaviour of both models.

The truly outstanding potential of both models comes out clearly in their looks and design. The front – uniform for both models – with massive air intakes and twin exhaust tailpipes are an impressive indication of the awesome engine power. Both models have a M specific cockpit and are fitted with M seats, M leather steering wheel and many opportunities for personalization.

Beyond these features, both of these all-wheel-drive high performance sports cars stand out clearly as unique models in their own right: The BMW X5 M clearly boasts its superior power and exclusivity at very first sight, while the BMW X6 M, in its unique design, alludes to fascinating driving dynamics and the car’s athletic charisma.

14.10.2009

Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has today announced that BMW has become the Automotive Partner of London 2012. BMW will provide the 4000 or so vehicles which are required at the Games to transport athletes, technical officials, media, LOCOG operational teams, national Olympic Committees, International Sports Federations, the IOC and marketing partners.

In addition, BMW becomes a Sustainability Partner supporting London 2012’s commitment to deliver its ‘low carbon’ and ‘healthy living’ Games.

Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing said: “Sustainability is a central pillar of our business and guides all aspects of our operations. This has lead to our being named by the Dow Jones Sustainability Index as the most sustainable automotive company, for the fifth year in a row. Therefore we have a natural affinity with London 2012 and its commitment to low carbon and healthy living.”

He continued, “We see our partnership as a major opportunity, over the next three years and beyond, to focus attention on our range of the most fuel efficient premium cars – and also to shine a light on the future of individual mobility. This partnership will be an inspiration for our customers, employees, dealers and suppliers.”

LOCOG set challenging targets with respect to CO2 and European emission standards for the car fleet. BMW will provide a fleet of cars which not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2 / km established by LOCOG. BMW leads the automotive industry in emission-lowering technology through its Efficient Dynamics programme.

The company will also showcase electric vehicles as part of its activation in 2012.

LOCOG Chairman Sebastian Coe commented, “Operationally, an automotive deal is vital for any organising committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner. We welcome BMW on board and look forward to working with them over the next three years.”

During the Games, BMW bicycles will be available for use by athletes in the Athletes Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events.

A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers.

BMW has invested over £1bn in the UK since 2000 and employs over 8,000 people in manufacturing, distribution and financial services in Britain. The company has created over 50,000 further jobs through support services, suppliers and dealer distribution networks. BMW will also activate the deal sacross the iconic Mini brand between now and 2012.

LOCOG and BMW have many shared values which are an important foundation to this partnership agreement. A commitment to fair play, sporting competition and intercultural exchange have always been fundamentals of BMW’s value system – in addition to the central theme of sustainability.

18.11.2009

Dubai- The world’s most successful premium automotive manufacturer has announced plans to debut the new BMW 5 Series sedan in the Middle East in March 2010. The launch of the sixth generation of this immensely successful model marks the epitome of aesthetic design and supreme driving pleasure in the midrange premium segment.
With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, BMW’s latest executive sedan sets the benchmark in driving dynamics.

The new model’s design is imaginative, creative and effective, with BMW’s designers and engineers working hand-in-hand to ensure the perfect interplay of design and technology. The new BMW 5 Series sedan will make its debut in the Middle East with one eight-cylinder and three six-cylinder petrol engines offering outstanding performance.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with three modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning, BMW iDrive control and Parking Assistant.

The interior of the new BMW 5 Series has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium interior ambience.

Commenting on the launch of the new model, Phil Horton, Managing Director of BMW Group Middle East said: “The 5 Series is one of our best selling models in the Middle East, so we are looking forward to launching this new model early in 2010. It is a totally different car from its predecessor in terms of design, comfort, technology and engineering, so we are confident that it's going to be well received and help us maintain our position at the forefront industry trends.”

The new BMW 5 Series Sedan clearly stands out from the crowd, convincingly demonstrating its ability to offer the Sheer Driving Pleasure typical of the BMW brand.

24.11.2009

The BMW 7 Series, BMW’s flagship model and major contributor to the brand’s Middle East growth, continues to remain at the forefront of the luxury segment by offering the latest in automotive innovation and technology development.

The fifth generation model, launched in the Middle East earlier this year, offers a host of driver assistance technologies including innovative safety features, such as Lane Departure Warning and Lane Change Warning systems.

The Lane Departure Warning system alerts the driver before the vehicle drifts over the marked edge of the lane. Using a camera integrated in the rear-view mirror, the system recognises if the vehicle is threatening to stray outside the lane and the driver is alerted by a vibration of the steering wheel.

Lane Change Warning system helps the driver avoid collisions when overtaking and changing lanes. Radar sensors at the rear of the car monitor the traffic behind, and trigger the appearance of a dark symbol on the wing mirror whenever any vehicle moves into a potentially dangerous position. This symbol begins to flash and the steering wheel vibrates as a warning to the driver.

Commenting on these safety features, Phil Horton, Managing Director of BMW Group Middle East said: “Both these advanced driver assistance technologies demonstrate BMW’s commitment to road safety and innovation by reducing the potential risk of accidents by providing the driver with greater information on surrounding road users through industry-leading assistance technologies.”

The new BMW 7 Series represents some of the most significant technology developments in the automotive industry. Combined, these features not only contribute to a more dynamic driving experience, but also increased safety for the driver and other road users.

09.12.2009

Dubai – BMW Middle East has unveiled five new models today at the 10th Dubai International Motor Show including two ActiveHybrid models, marking the second phase in BMW’s sustainable mobility strategy.

In addition, the new BMW Gran Turismo, BMW X1 along with the star of the show, the BMW M1 Homage concept vehicle all made their Middle East debuts.

Earlier this week, the BMW Group announced a significant commitment towards addressing climate change at the UN Copenhagen Climate Change Conference. The premium automotive manufacturer will reduce CO2 emissions on all of its products by at least 25% by 2020. To achieve this goal, technologies such as zero-emission electric vehicles will play a vital role.


The second phase of its EfficientDynamics strategy has been implemented with the unveiling of the ActiveHybrid X6 and ActiveHybrid 7 at the Dubai International Motor show. These two models integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions and are the most fuel efficient models in their respective segments with an average fuel saving of over 15%.

BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with EfficientDynamics technologies that reduce emissions and improve efficiency during phase one of the EfficientDynamics strategy.

16.12.2009